
Hi, I'm Lauren Diane Saunders
Strategic Communication Specialist
With an interest in branding, marketing, and public relations, I enjoy crafting compelling narratives that resonate with real people. I believe the art of storytelling is what makes us uniquely human and, as such, connects the ever-evolving landscape we live in. I'm constantly seeking new opportunities to develop meaningful campaigns that will leave a lasting impression. Whether it's shaping a brand's identity, executing innovative marketing initiatives, or navigating the world of public relations, I am confident the key to success is all in the details.
Education
Texas A&M University
College Station, Texas
Bachelor of Arts in Communication
Certificate in Strategic Communication
Summa Cum Laude Graduate
Communication Honors Program
Minor in Psychology
Relevant Coursework:
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Strategic Communication Case Studies
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Communication Tactics
University of Siena
Siena, Italy
Education Abroad Semester Program
Communication Studies
GPA: 4.0
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Experience
Traditions Consulting Group
College Station, Texas
Strategic Communication Account Executive - Freelance
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Managed a team of five individuals, ensuring each member fulfilled their designated responsibilities and contributed effectively to the development of the client’s campaign.
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Functioned as the primary point of contact between our team and the client, fostering solid relationships and transparent communication.
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Utilized informed decision-making to facilitate the creation of strategic messaging and overall brand strategy.
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Established the fundamental marketing and public relations framework to meet the client's needs.
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Engaged in a collaborative effort to implement and refine a diverse range of communication materials including flyers, social media posts, a media list, a press release, and a featured article within the provided budget.
League City Communiations & Community Engagement
League City, Texas
Strategic Communication Specialist - Internship
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Assisted the Director of Communications and the Senior Communications Manager in the planning and execution of city-wide communication endeavors, contributing to the development of effective communication strategies for multiple campaigns and events.
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Collaborated on written and multimedia content for both print and digital materials produced via the City’s website and private publication.
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Attended weekly editorial meetings to review performance analytics for strategy improvement.
Let's Chat!
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